ROY
SIGN UP GET EARLY ACCESS
[02]HOW IT WORKS›››

From your idea to a finished reel.

Describe your reel, add your clips and Roy takes it from there. Here’s everything it does along the way, and the one thing it never does.

↳OVERVIEW›››

Built for the footage
you already have.

STEP_01›

Idea first

Describe your reel and get one back. No timeline editor to learn.

STEP_02››

Drop your clips

Add B roll, or a clip of you talking. Roy reads every shot (motion, faces, speech and any text on screen) to find the moments worth keeping.

STEP_03›››

Fresh every time

Roy learns how you build and what your audience wants, so every reel beats the last. Reel ten will make reel one blush.

STEP_04OUTPUT

Post it

Voiceover and captions timed to every word, rendered vertical. Post it to Instagram now, schedule it for later, or download it for anywhere else.

On your phone too

Everything here works in the Roy mobile app as well, scheduling included. Shoot it, describe it, schedule it and post it without putting your phone down.

ROY ON MOBILE ›››
↳THE PIPELINE›››
01
STAGE // READ

Roy watches every clip

It finds existing cuts, motion and faces, reads any text in the frame (a shop sign, a menu), transcribes speech with word timings and maps the sound’s energy, so it knows where the good moments are.

02
STAGE // LEARN

It studies reels like yours

Roy finds high performing reels on a similar topic and learns their structure: hook style, number of beats, cut rhythm. Never their words.

03
STAGE // WRITE

An original script, in beats

Your description becomes a script laid out as hook, setup, stakes and payoff, each beat timed. Edit any line or regenerate before anything renders.

04
STAGE // MATCH

Every line finds its shot

Each line is paired with the footage that shows it, using what’s on screen, any text in the frame, and what was said out loud.

05
STAGE // CUT

Paced to hold attention

Clips are trimmed and ordered to a learned pacing target. Beat sync gives each line its own shot; Word sync cuts within a line on the spoken words. Footage isn’t repeated unless you ask for it.

06
STAGE // FINISH

Voiced, captioned, ready

Narration in the voice you pick (or your own), captions in your style timed to every word. Press COMPLETE and it renders in the background while you carry on.

07
STAGE // POST

Out now, or right on time

Post it to Instagram straight away, or schedule it: a reel, a 15 second story cut from it, or both, on the day and time you pick. You can book it while it’s still rendering, and Roy posts it for you and tells you when it’s live. How scheduling works ↓

↳SCHEDULING›››

Post it now,
or line it up.

How a post goes out
COMPLETEYou finish the reel
RENDERINGRoy renders it in the background
LINED UPBooked for your day and time
POSTEDLive on Instagram, Roy tells you
PICK_A_TIME

Choose a date and time

Pick the day, pick the time. Roy posts it for you.

REEL_STORY

Reel, story or both

Tell everyone about your new reel. Roy cuts a 15 second story to post alongside it.

WHILE_IT_RENDERS

No waiting around

Post it the moment it’s done, or schedule it while it renders. No time wasted.

ONE_CALENDAR

All in one place

What’s lined up, what went out. Each reel goes out once, so nothing posts twice.

!

Connect your Instagram Professional account to schedule. Facebook, TikTok and YouTube are on the way.

↳INSIDE ROY›››
START CREATING

In and creating in under a minute.

Sign up with Google or your email and you’re straight into Create. Pick how you film and how Roy cuts, and you’re ready to go.

ACCESS TERMINAL
YOU BRING THE IDEA.
ROY MAKES IT REEL.

Sign up, tell us what you want and let Roy take it from there.

[ SYS ] SECURE SIGN IN9:16 // READY
DAY MODENIGHT MODE
SIGN UPLOG IN
CREATE YOUR ACCOUNTStart making reels in under a minute.
GSign up with Google
OR WITH EMAIL
Your name
you@email.com
8+ characters
SIGN UP
By signing up you agree to our Privacy & Terms.
+ CREATESCHEDULEPULSESUNNY
READY WHEN YOU ARE
HEY SAM.
WHAT’S THE IDEA?
Describe your reel…71 CHARACTERS
TALKING HEAD + B-ROLLB-ROLL
6 CLIPS ADDED
C2C0C3C1C4C5
BEAT SYNCWORD SYNC
PREVIEW REEL »
←THE SCRIPT↻ REGEN
STORY ARC▶ 0:00
HOOKSETUPTENSIONPAYOFF
BEATSDRAG TO REORDER · TAP TO EDIT
WRITING SCRIPT…
HOOK0:00–0:033s
Nobody warns you about this.
CLIP MATCH
SETUP0:03–0:118s
We drove in before sunrise, coffee in hand.
CLIP MATCH
TENSION0:11–0:198s
Twenty minutes of grey. Not a single mountain.
CLIP MATCH
PAYOFF0:19–0:245s
Then the whole lake opened up.
CLIP MATCH
WHAT YOU’VE MADE AND SHARED
11COMPLETED
6SHARED
55%SHARE RATE
NOBODY WARNS YOUSUNDAY, TWO HOURSHE WAS NOT GETTING OFFWAIT FOR IT.

> UPLOADING 6 CLIPS . OK

> PARSING DECK ....... OK

> WRITING SCRIPT ..... OK

> MATCHING CLIPS ..... OK

>

IN PROGRESS// WEEKEND IN QUEENSTOWN, CINEM…COMPLETE ✓
CLIPS6
BEATS4
LENGTH24s
AUTOSAVED✕
NOBODY WARNS YOU ABOUT THIS.
▶0:00 / 0:24CCAa
BUILDCAPTIONSNARRATION
READ✓
LEARN✓
WRITE✓
MATCH✓
CUT✓
FINALISE
CAPTIONSON · IN THE FINAL REEL
FONT
OSWALDBEBASINTERMONO
ANIMATION
KARAOKEPOPTYPENEON
HIGHLIGHT
POSITION
TOPMIDDLELOWER
NARRATIONON · IN THE FINAL REEL
VOICE
RACHELWARM · CALM▶
ADAMDEEP · STEADY▶
BELLASOFT · FRIENDLY▶
ANTONIBRIGHT · CASUAL▶
ELLIYOUNG · UPBEAT▶
JOSHRICH · STORY▶
DELIVERY
CALMNATURALHYPED
SPEED 1.00×
SCRIPT // BEATS
HOOK 0:00Nobody warns you about this.
SETUP 0:03We drove in before sunrise, coffee in hand.
TENSION 0:11Twenty minutes of grey. Not a single mountain.
PAYOFF 0:19Then the whole lake opened up.
C2
C0
C3
C1
✓ CLIPS SWAPPED // LINE RE-CUT, NOTHING ELSE MOVES
READY WHEN YOU ARE
LET’S GET YOU
SET UP.
SIGN UPLOG IN
CREATE YOUR ACCOUNT
GSign up with Google
OR WITH EMAIL
Your name
you@email.com
8+ characters
SIGN UP
READY WHEN YOU ARE
Morning, Sam.
What are we making?
Describe your reel…
TALKING HEAD + B ROLLB ROLL
6 CLIPS ADDED
BEAT SYNCWORD SYNC
LIFESTYLE VLOG ▾
PREVIEW REEL »
ROY // BUILDING YOUR REEL
WRITING THE SCRIPTMATCHING YOUR CLIPSCUTTING ON THE BEAT

WRITE SCRIPT

MATCH CLIPS

CUT ON THE BEAT

BUILD PREVIEW

9:16 · 1080×1920 · MP4
IN PROGRESS■ AUTOSAVEDCOMPLETE ✓
CLIPS6
BEATS4
LENGTH24s
↻ REGEN✕
NOBODY WARNS YOU ABOUT THIS.
▶0:00 / 0:24CCAa
SCRIPT
CAPTIONS
NARRATION
CLIPS ▾TAP TO OPEN
C2
C0
C3
C1
THE SCRIPT // BEATS✕
HOOKNobody warns you about this.↻
SETUPWe drove in before sunrise, coffee in hand.↻
TENSIONTwenty minutes of grey. Not a single mountain.↻
PAYOFFThen the whole lake opened up.↻
CAPTIONS✕
CAPTIONSON · IN THE FINAL REEL
FONT
OSWALDBEBASINTERMONO
ANIMATION
KARAOKEPOPTYPENEON
HIGHLIGHT
POSITION
TOPMIDDLELOWER
NARRATION✕
NARRATIONON · IN THE FINAL REEL
VOICE
RACHELWARM · CALM▶
ADAMDEEP · STEADY▶
BELLASOFT · FRIENDLY▶
ANTONIBRIGHT · CASUAL▶
ELLIYOUNG · UPBEAT▶
JOSHRICH · STORY▶
DELIVERY
CALMNATURALHYPED
SPEED 1.00×
✓ CLIPS SWAPPED
HOMESCHEDULE+PULSEME
THE SCRIPT

See the story before you see the cut.

Type your idea, add your clips and hit preview. Roy writes it as beats (hook, setup, tension, payoff) and matches a clip to each. Tap any beat to rewrite it before anything renders.

+ CREATESCHEDULEPULSESUNNY
READY WHEN YOU ARE
HEY SAM.
WHAT’S THE IDEA?
Describe your reel…71 CHARACTERS
TALKING HEAD + B-ROLLB-ROLL
6 CLIPS ADDED
C2C0C3C1C4C5
BEAT SYNCWORD SYNC
PREVIEW REEL »
←THE SCRIPT↻ REGEN
STORY ARC▶ 0:00
HOOKSETUPTENSIONPAYOFF
BEATSDRAG TO REORDER · TAP TO EDIT
WRITING SCRIPT…
HOOK0:00–0:033s
Nobody warns you about this.
CLIP MATCH
SETUP0:03–0:118s
We drove in before sunrise, coffee in hand.
CLIP MATCH
TENSION0:11–0:198s
Twenty minutes of grey. Not a single mountain.
CLIP MATCH
PAYOFF0:19–0:245s
Then the whole lake opened up.
CLIP MATCH
WHAT YOU’VE MADE AND SHARED
11COMPLETED
6SHARED
55%SHARE RATE
NOBODY WARNS YOUSUNDAY, TWO HOURSHE WAS NOT GETTING OFFWAIT FOR IT.

> UPLOADING 6 CLIPS . OK

> PARSING DECK ....... OK

> WRITING SCRIPT ..... OK

> MATCHING CLIPS ..... OK

>

IN PROGRESS// WEEKEND IN QUEENSTOWN, CINEM…COMPLETE ✓
CLIPS6
BEATS4
LENGTH24s
AUTOSAVED✕
NOBODY WARNS YOU ABOUT THIS.
▶0:00 / 0:24CCAa
BUILDCAPTIONSNARRATION
READ✓
LEARN✓
WRITE✓
MATCH✓
CUT✓
FINALISE
CAPTIONSON · IN THE FINAL REEL
FONT
OSWALDBEBASINTERMONO
ANIMATION
KARAOKEPOPTYPENEON
HIGHLIGHT
POSITION
TOPMIDDLELOWER
NARRATIONON · IN THE FINAL REEL
VOICE
RACHELWARM · CALM▶
ADAMDEEP · STEADY▶
BELLASOFT · FRIENDLY▶
ANTONIBRIGHT · CASUAL▶
ELLIYOUNG · UPBEAT▶
JOSHRICH · STORY▶
DELIVERY
CALMNATURALHYPED
SPEED 1.00×
SCRIPT // BEATS
HOOK 0:00Nobody warns you about this.
SETUP 0:03We drove in before sunrise, coffee in hand.
TENSION 0:11Twenty minutes of grey. Not a single mountain.
PAYOFF 0:19Then the whole lake opened up.
C2
C0
C3
C1
✓ CLIPS SWAPPED // LINE RE-CUT, NOTHING ELSE MOVES
READY WHEN YOU ARE
Morning, Sam.
What are we making?
Describe your reel…
TALKING HEAD + B ROLLB ROLL
6 CLIPS ADDED
BEAT SYNCWORD SYNC
LIFESTYLE VLOG ▾
PREVIEW REEL »
ROY // BUILDING YOUR REEL
WRITING THE SCRIPTMATCHING YOUR CLIPSCUTTING ON THE BEAT

WRITE SCRIPT

MATCH CLIPS

CUT ON THE BEAT

BUILD PREVIEW

9:16 · 1080×1920 · MP4
IN PROGRESS■ AUTOSAVEDCOMPLETE ✓
CLIPS6
BEATS4
LENGTH24s
↻ REGEN✕
NOBODY WARNS YOU ABOUT THIS.
▶0:00 / 0:24CCAa
SCRIPT
CAPTIONS
NARRATION
CLIPS ▾TAP TO OPEN
C2
C0
C3
C1
THE SCRIPT // BEATS✕
HOOKNobody warns you about this.↻
SETUPWe drove in before sunrise, coffee in hand.↻
TENSIONTwenty minutes of grey. Not a single mountain.↻
PAYOFFThen the whole lake opened up.↻
CAPTIONS✕
CAPTIONSON · IN THE FINAL REEL
FONT
OSWALDBEBASINTERMONO
ANIMATION
KARAOKEPOPTYPENEON
HIGHLIGHT
POSITION
TOPMIDDLELOWER
NARRATION✕
NARRATIONON · IN THE FINAL REEL
VOICE
RACHELWARM · CALM▶
ADAMDEEP · STEADY▶
BELLASOFT · FRIENDLY▶
ANTONIBRIGHT · CASUAL▶
ELLIYOUNG · UPBEAT▶
JOSHRICH · STORY▶
DELIVERY
CALMNATURALHYPED
SPEED 1.00×
✓ CLIPS SWAPPED
HOMESCHEDULE+PULSEME
THE EDIT

Tweak it while it cooks.

Pick the caption font, colour and position, choose the voice and how it’s delivered, and drag clips around to swap them. Every change shows up on your reel straight away.

+ CREATESCHEDULEPULSESUNNY
READY WHEN YOU ARE
HEY SAM.
WHAT’S THE IDEA?
Describe your reel…71 CHARACTERS
TALKING HEAD + B-ROLLB-ROLL
6 CLIPS ADDED
C2C0C3C1C4C5
BEAT SYNCWORD SYNC
PREVIEW REEL »
←THE SCRIPT↻ REGEN
STORY ARC▶ 0:00
HOOKSETUPTENSIONPAYOFF
BEATSDRAG TO REORDER · TAP TO EDIT
WRITING SCRIPT…
HOOK0:00–0:033s
Nobody warns you about this.
CLIP MATCH
SETUP0:03–0:118s
We drove in before sunrise, coffee in hand.
CLIP MATCH
TENSION0:11–0:198s
Twenty minutes of grey. Not a single mountain.
CLIP MATCH
PAYOFF0:19–0:245s
Then the whole lake opened up.
CLIP MATCH
WHAT YOU’VE MADE AND SHARED
11COMPLETED
6SHARED
55%SHARE RATE
NOBODY WARNS YOUSUNDAY, TWO HOURSHE WAS NOT GETTING OFFWAIT FOR IT.

> UPLOADING 6 CLIPS . OK

> PARSING DECK ....... OK

> WRITING SCRIPT ..... OK

> MATCHING CLIPS ..... OK

>

IN PROGRESS// WEEKEND IN QUEENSTOWN, CINEM…COMPLETE ✓
CLIPS6
BEATS4
LENGTH24s
AUTOSAVED✕
NOBODY WARNS YOU ABOUT THIS.
▶0:00 / 0:24CCAa
BUILDCAPTIONSNARRATION
READ✓
LEARN✓
WRITE✓
MATCH✓
CUT✓
FINALISE
CAPTIONSON · IN THE FINAL REEL
FONT
OSWALDBEBASINTERMONO
ANIMATION
KARAOKEPOPTYPENEON
HIGHLIGHT
POSITION
TOPMIDDLELOWER
NARRATIONON · IN THE FINAL REEL
VOICE
RACHELWARM · CALM▶
ADAMDEEP · STEADY▶
BELLASOFT · FRIENDLY▶
ANTONIBRIGHT · CASUAL▶
ELLIYOUNG · UPBEAT▶
JOSHRICH · STORY▶
DELIVERY
CALMNATURALHYPED
SPEED 1.00×
SCRIPT // BEATS
HOOK 0:00Nobody warns you about this.
SETUP 0:03We drove in before sunrise, coffee in hand.
TENSION 0:11Twenty minutes of grey. Not a single mountain.
PAYOFF 0:19Then the whole lake opened up.
C2
C0
C3
C1
✓ CLIPS SWAPPED // LINE RE-CUT, NOTHING ELSE MOVES
READY WHEN YOU ARE
Morning, Sam.
What are we making?
Describe your reel…
TALKING HEAD + B ROLLB ROLL
6 CLIPS ADDED
BEAT SYNCWORD SYNC
LIFESTYLE VLOG ▾
PREVIEW REEL »
ROY // BUILDING YOUR REEL
WRITING THE SCRIPTMATCHING YOUR CLIPSCUTTING ON THE BEAT

WRITE SCRIPT

MATCH CLIPS

CUT ON THE BEAT

BUILD PREVIEW

9:16 · 1080×1920 · MP4
IN PROGRESS■ AUTOSAVEDCOMPLETE ✓
CLIPS6
BEATS4
LENGTH24s
↻ REGEN✕
NOBODY WARNS YOU ABOUT THIS.
▶0:00 / 0:24CCAa
SCRIPT
CAPTIONS
NARRATION
CLIPS ▾TAP TO OPEN
C2
C0
C3
C1
THE SCRIPT // BEATS✕
HOOKNobody warns you about this.↻
SETUPWe drove in before sunrise, coffee in hand.↻
TENSIONTwenty minutes of grey. Not a single mountain.↻
PAYOFFThen the whole lake opened up.↻
CAPTIONS✕
CAPTIONSON · IN THE FINAL REEL
FONT
OSWALDBEBASINTERMONO
ANIMATION
KARAOKEPOPTYPENEON
HIGHLIGHT
POSITION
TOPMIDDLELOWER
NARRATION✕
NARRATIONON · IN THE FINAL REEL
VOICE
RACHELWARM · CALM▶
ADAMDEEP · STEADY▶
BELLASOFT · FRIENDLY▶
ANTONIBRIGHT · CASUAL▶
ELLIYOUNG · UPBEAT▶
JOSHRICH · STORY▶
DELIVERY
CALMNATURALHYPED
SPEED 1.00×
✓ CLIPS SWAPPED
HOMESCHEDULE+PULSEME
REGEN

Tweak it. Then see it again.

Every line you rewrite or clip you swap adds to the counter on REGEN. Hit it and Roy rebuilds the preview with your changes in seconds. When it’s right, COMPLETE renders the final reel.

+ CREATESCHEDULEPULSESUNNY
READY WHEN YOU ARE
HEY SAM.
WHAT’S THE IDEA?
Describe your reel…71 CHARACTERS
TALKING HEAD + B-ROLLB-ROLL
6 CLIPS ADDED
C2C0C3C1C4C5
BEAT SYNCWORD SYNC
PREVIEW REEL »
←THE SCRIPT↻ REGEN0
STORY ARC▶ 0:00
HOOKSETUPTENSIONPAYOFF
BEATSDRAG TO REORDER · TAP TO EDIT
WRITING SCRIPT…
HOOK0:00–0:033s
Nobody warns you about this.
CLIP MATCH
SETUP0:03–0:118s
We drove in before sunrise, coffee in hand.
CLIP MATCH
TENSION0:11–0:198s
Twenty minutes of grey. Not a single mountain.
CLIP MATCH
PAYOFF0:19–0:245s
Then the whole lake opened up.
CLIP MATCH
WHAT YOU’VE MADE AND SHARED
11COMPLETED
6SHARED
55%SHARE RATE
NOBODY WARNS YOUSUNDAY, TWO HOURSHE WAS NOT GETTING OFFWAIT FOR IT.

> UPLOADING 6 CLIPS . OK

> PARSING DECK ....... OK

> WRITING SCRIPT ..... OK

> MATCHING CLIPS ..... OK

>

IN PROGRESS// WEEKEND IN QUEENSTOWN, CINEM…COMPLETE ✓
CLIPS6
BEATS4
LENGTH24s
AUTOSAVED✕
REBUILDING PREVIEW
NOBODY WARNS YOU ABOUT THIS.
▶0:00 / 0:24CCAa
BUILDCAPTIONSNARRATION
READ✓
LEARN✓
WRITE✓
MATCH✓
CUT✓
FINALISE
CAPTIONSON · IN THE FINAL REEL
FONT
OSWALDBEBASINTERMONO
ANIMATION
KARAOKEPOPTYPENEON
HIGHLIGHT
POSITION
TOPMIDDLELOWER
NARRATIONON · IN THE FINAL REEL
VOICE
RACHELWARM · CALM▶
ADAMDEEP · STEADY▶
BELLASOFT · FRIENDLY▶
ANTONIBRIGHT · CASUAL▶
ELLIYOUNG · UPBEAT▶
JOSHRICH · STORY▶
DELIVERY
CALMNATURALHYPED
SPEED 1.00×
SCRIPT // BEATS
HOOK 0:00Nobody warns you about this.
SETUP 0:03We drove in before sunrise, coffee in hand.
TENSION 0:11Twenty minutes of grey. Not a single mountain.
PAYOFF 0:19Then the whole lake opened up.
C2
C0
C3
C1
✓ CLIPS SWAPPED // LINE RE-CUT, NOTHING ELSE MOVES
READY WHEN YOU ARE
Morning, Sam.
What are we making?
Describe your reel…
TALKING HEAD + B ROLLB ROLL
6 CLIPS ADDED
BEAT SYNCWORD SYNC
LIFESTYLE VLOG ▾
PREVIEW REEL »
ROY // BUILDING YOUR REEL
WRITING THE SCRIPTMATCHING YOUR CLIPSCUTTING ON THE BEAT

WRITE SCRIPT

MATCH CLIPS

CUT ON THE BEAT

BUILD PREVIEW

9:16 · 1080×1920 · MP4
IN PROGRESS■ AUTOSAVEDCOMPLETE ✓
CLIPS6
BEATS4
LENGTH24s
↻ REGEN0✕
REBUILDING PREVIEW
NOBODY WARNS YOU ABOUT THIS.
▶0:00 / 0:24CCAa
SCRIPT
CAPTIONS
NARRATION
CLIPS ▾TAP TO OPEN
C2
C0
C3
C1
THE SCRIPT // BEATS✕
HOOKNobody warns you about this.↻
SETUPWe drove in before sunrise, coffee in hand.↻
TENSIONTwenty minutes of grey. Not a single mountain.↻
PAYOFFThen the whole lake opened up.↻
CAPTIONS✕
CAPTIONSON · IN THE FINAL REEL
FONT
OSWALDBEBASINTERMONO
ANIMATION
KARAOKEPOPTYPENEON
HIGHLIGHT
POSITION
TOPMIDDLELOWER
NARRATION✕
NARRATIONON · IN THE FINAL REEL
VOICE
RACHELWARM · CALM▶
ADAMDEEP · STEADY▶
BELLASOFT · FRIENDLY▶
ANTONIBRIGHT · CASUAL▶
ELLIYOUNG · UPBEAT▶
JOSHRICH · STORY▶
DELIVERY
CALMNATURALHYPED
SPEED 1.00×
✓ CLIPS SWAPPED
HOMESCHEDULE+PULSEME
SHARE

Straight to Instagram.

Post a finished reel to Instagram as a reel, a story or both, without leaving Roy. Facebook, TikTok and YouTube Shorts are coming soon.

READY TO SHARE
✓ COMPLETED
Golden hour picnic0:24 · 9:16 · 1080×1920 · MP4
POST NOWSCHEDULEDOWNLOAD
✓ POSTED TO INSTAGRAMREEL + STORY · JUST NOWVIEW ON INSTAGRAM ›
POSTED
POST NOWGolden hour picnic
POST TO
◎ INSTAGRAM ✓FACEBOOK · SOONTIKTOK · SOONYOUTUBE · SOON
POST AS
REELSTORYBOTH
ⓘ I’LL CUT A 15-SECOND STORY FROM IT TOO
CAPTION
Golden hour at the lake. Worth every grey mile. #queenstown
POST NOW
READY TO SHARE
✓ COMPLETED
Golden hour picnic0:24 · 9:16 · 1080×1920 · MP4
POST NOWSCHEDULEDOWNLOAD
✓ POSTED TO INSTAGRAMREEL + STORY · JUST NOWVIEW ON INSTAGRAM ›
POSTED
POST NOWGolden hour picnic
POST TO
◎ INSTAGRAM ✓FACEBOOK · SOONTIKTOK · SOONYOUTUBE · SOON
POST AS
REELSTORYBOTH
ⓘ I’LL CUT A 15-SECOND STORY FROM IT TOO
CAPTION
Golden hour at the lake. Worth every grey mile. #queenstown
POST NOW
HOMESCHEDULE+PULSEME
SCHEDULE

Post it when they’re watching.

Pick a finished reel, a day and a time, and Roy posts it for you. Post it as a reel, a story or both, or hit post now if you can’t wait.

WHAT GOES OUT AND WHEN+ SCHEDULE NEW
COMING UPSCHEDULED POSTED
TODAY10
SUN11
MON12
TUE13
WED14
THU15
FRI16
NEXT UP
TOMORROW · 10:00 AMCoffee cart, 6 AMGOES LIVE IN 15H 55M
EDITPOST NOW
7:00 PMFRI 16Golden hour picnicREEL + STORY
1:30 PMWED 14Sunday, two hours, five mealsREEL
READY TO SCHEDULE 2
▶
Golden hour picnicCOMPLETED · 24S
SCHEDULE
▶
Market day, start to finishCOMPLETED · 38S
SCHEDULE
SCHEDULED
SCHEDULEGolden hour picnic
POST TO
◎ INSTAGRAMFACEBOOK · SOON
POST AS
REELSTORYBOTH
ⓘ I’LL CUT A 15-SECOND STORY FROM IT TOO
DAY
SAT 11MON 12WED 14FRI 16
TIME
6:30 PM
SCHEDULE
+ SCHEDULE
THIS WEEK · 10 OCT – 16 OCT
TODAY10
SUN11
MON12
TUE13
WED14
THU15
FRI16
NEXT UP
TOMORROW · 10:00 AMCoffee cart, 6 AMGOES LIVE IN 15H 55M
LINED UP
7:00FRIGolden hour picnicREEL+STORY
1:30WEDSunday, five mealsREEL
READY TO SCHEDULE 2
▶
Golden hour picnicCOMPLETED · 24S
SCHEDULE
▶
Market dayCOMPLETED · 38S
SCHEDULE
SCHEDULED
SCHEDULEGolden hour picnic
POST TO
◎ INSTAGRAMFACEBOOK · SOON
POST AS
REELSTORYBOTH
ⓘ I’LL CUT A 15-SECOND STORY FROM IT TOO
DAY
SAT 11MON 12WED 14FRI 16
TIME
6:30 PM
SCHEDULE
HOMESCHEDULE+PULSEME
PULSE

See what’s landing.

Views, reach, watch time and new followers over 7, 30 or 90 days. Roy reads the same numbers and tells you what to do more of next time.

HOW YOUR REELS ARE DOING7D30D90D
◎ INSTAGRAMFACEBOOK · SOON
VIEWS4,210▲ 18% VS LAST
ACCOUNTS REACHED3,120▲ 9% VS LAST
AVG WATCHED71%▲ 4 PTS VS LAST
NEW FOLLOWERS+36▲ 12% VS LAST
VIEWS PER DAYLAST 7 DAYS
FRI · 820 VIEWS
SUNMONTUEWEDTHUFRISAT
↯ROY READS YOUR PULSE · HOOK
HOOKS UNDER 3 SECONDS GOT 2.1× THE VIEWS.YOUR TOP REEL OPENED IN 1.8S. ROY WILL CUT STRAIGHT TO IT NEXT TIME.‹›
◎ INSTAGRAMFACEBOOK · SOON
TOTALS7D30D90D
VIEWS4,210▲ 18% VS LAST
ACCOUNTS REACHED3,120▲ 9% VS LAST
AVG WATCHED71%▲ 4 PTS VS LAST
NEW FOLLOWERS+36▲ 12% VS LAST
VIEWS PER DAYLAST 7 DAYS
FRI · 820 VIEWS
SUNMONTUEWEDTHUFRISAT
↯ROY READS YOUR PULSE · HOOK
HOOKS UNDER 3 SECONDS GOT 2.1× THE VIEWS.YOUR TOP REEL OPENED IN 1.8S. ROY WILL CUT STRAIGHT TO IT NEXT TIME.‹›
HOMESCHEDULE+PULSEME

ⓘ These demos are illustrations of Roy on web and mobile. The real app may look a little different, and features and wording can change as we build.

↳WHAT TO UPLOAD›››

Short and varied

A few seconds each, from different angles and moments. Variety gives Roy more to cut with.

Steady and well lit

Daylight and a steady hand go a long way. Roy picks the cleanest shots it can find.

Talking head: one take

Add one clip of you speaking. Roy finds the best lines and cuts everything around them.

B roll: mix it up

Wide shots, close ups and details. Roy matches each line of the script to the shot that shows it.

↳ THE SWEET SPOT

How much to add

Roy works best with a handful of short, varied clips. The less footage it has to watch, the sooner your reel is ready.

CLIPS PER REEL
≤ 10
PER CLIP
2 to 60s
TOTAL FOOTAGE
5:00
OUTPUT
9:16
GETS SMARTER EVERY POSTConnect Instagram and Roy reads how your reels perform (plays, reach, saves, shares), learns what your audience responds to and builds every new reel around it.

Try it with your own clips.

GET EARLY ACCESS