ROY
SIGN UPGET EARLY ACCESS

You bring the idea.
Roy makes it reel.

Describe what you want to create with a prompt, upload your camera roll, and Roy will put it together.

NO EDITING SKILLS NEEDED
0:28R01
Day one jitters and all
> PROMPT“Our café’s first week, warm and upbeat”
0:30R02
Three moves, zero excuses
> PROMPT“30 second gym routine for beginners”
0:24R03
Then the fog lifted
> PROMPT“Weekend in Queenstown, cinematic”
0:15R04
Wait for it …
> PROMPT“Unboxing our new drop, hype it up”
0:45R05
Prep once, eat all week
> PROMPT“How I plan a week of meals”
0:20R06
This is where it happens
> PROMPT“Behind the scenes at the studio”
0:18R07
He refused to leave
> PROMPT“Rainy day dog walk, cosy vibe”
0:28R01
Day one jitters and all
> PROMPT“Our café’s first week, warm and upbeat”
0:30R02
Three moves, zero excuses
> PROMPT“30 second gym routine for beginners”
0:24R03
Then the fog lifted
> PROMPT“Weekend in Queenstown, cinematic”
0:15R04
Wait for it …
> PROMPT“Unboxing our new drop, hype it up”
0:45R05
Prep once, eat all week
> PROMPT“How I plan a week of meals”
0:20R06
This is where it happens
> PROMPT“Behind the scenes at the studio”
0:18R07
He refused to leave
> PROMPT“Rainy day dog walk, cosy vibe”
[01]HOW IT WORKS›››

Built for the footage
you already have.

SEE THE FULL BREAKDOWN ›››
STEP_01›

Idea first

Describe your reel and get one back. No timeline editor to learn.

STEP_02››

Drop your clips

Roy reads every shot: motion, faces, speech and music beats, to find the moments worth keeping.

STEP_03›››

Fresh every time

Roy learns how you build and what your audience wants, so every reel beats the last. Reel ten will make reel one blush.

STEP_04OUTPUT

Post it

Voiceover, captions and cuts on the beat, exported vertical and ready for Reels, TikTok and Shorts.

On your phone too

Everything here works in the Roy mobile app as well. Shoot it, describe it and post it without putting your phone down.

ROY ON MOBILE ›››
↳INSIDE ROY›››
START CREATING

In and creating in under a minute.

Sign up with Google or your email and you’re straight into Create. Pick how you film and how Roy cuts, and you’re ready to go.

ACCESS TERMINAL
YOU BRING THE IDEA.
ROY MAKES IT REEL.

Sign up, tell us what you want and let Roy take it from there.

[ SYS ] SECURE SIGN IN9:16 // READY
DAY MODENIGHT MODE
SIGN UPLOG IN
CREATE YOUR ACCOUNTStart making reels in under a minute.
GSign up with Google
OR WITH EMAIL
Your name
you@email.com
8+ characters
SIGN UP
By signing up you agree to our Privacy & Terms.
+ CREATESCHEDULEPULSESUNNY
READY WHEN YOU ARE
HEY SAM.
WHAT’S THE IDEA?
Describe your reel…71 CHARACTERS
TALKING HEAD + B-ROLLB-ROLL
6 CLIPS ADDED
C2C0C3C1C4C5
BEAT SYNCWORD SYNC
PREVIEW REEL »
←THE SCRIPT↻ REGEN
STORY ARC▶ 0:00
HOOKSETUPTENSIONPAYOFF
BEATSDRAG TO REORDER · TAP TO EDIT
WRITING SCRIPT…
HOOK0:00–0:033s
Nobody warns you about this.
CLIP MATCH
SETUP0:03–0:118s
We drove in before sunrise, coffee in hand.
CLIP MATCH
TENSION0:11–0:198s
Twenty minutes of grey. Not a single mountain.
CLIP MATCH
PAYOFF0:19–0:245s
Then the whole lake opened up.
CLIP MATCH
WHAT YOU’VE MADE AND SHARED
11COMPLETED
6SHARED
55%SHARE RATE
NOBODY WARNS YOUSUNDAY, TWO HOURSHE WAS NOT GETTING OFFWAIT FOR IT.

> UPLOADING 6 CLIPS . OK

> PARSING DECK ....... OK

> WRITING SCRIPT ..... OK

> MATCHING CLIPS ..... OK

>

IN PROGRESS// WEEKEND IN QUEENSTOWN, CINEM…COMPLETE ✓
CLIPS6
BEATS4
LENGTH24s
AUTOSAVED✕
NOBODY WARNS YOU ABOUT THIS.
▶0:00 / 0:24CCAa
BUILDCAPTIONSNARRATION
READ✓
LEARN✓
WRITE✓
MATCH✓
CUT✓
FINALISE
CAPTIONSON · IN THE FINAL REEL
FONT
OSWALDBEBASINTERMONO
ANIMATION
KARAOKEPOPTYPENEON
HIGHLIGHT
POSITION
TOPMIDDLELOWER
NARRATIONON · IN THE FINAL REEL
VOICE
RACHELWARM · CALM▶
ADAMDEEP · STEADY▶
BELLASOFT · FRIENDLY▶
ANTONIBRIGHT · CASUAL▶
ELLIYOUNG · UPBEAT▶
JOSHRICH · STORY▶
DELIVERY
CALMNATURALHYPED
SPEED 1.00×
SCRIPT // BEATS
HOOK 0:00Nobody warns you about this.
SETUP 0:03We drove in before sunrise, coffee in hand.
TENSION 0:11Twenty minutes of grey. Not a single mountain.
PAYOFF 0:19Then the whole lake opened up.
C2
C0
C3
C1
✓ CLIPS SWAPPED // LINE RE-CUT, NOTHING ELSE MOVES
READY WHEN YOU ARE
LET’S GET YOU
SET UP.
SIGN UPLOG IN
CREATE YOUR ACCOUNT
GSign up with Google
OR WITH EMAIL
Your name
you@email.com
8+ characters
SIGN UP
READY WHEN YOU ARE
Morning, Sam.
What are we making?
Describe your reel…
TALKING HEAD + B ROLLB ROLL
6 CLIPS ADDED
BEAT SYNCWORD SYNC
LIFESTYLE VLOG ▾
PREVIEW REEL »
ROY // BUILDING YOUR REEL
WRITING THE SCRIPTMATCHING YOUR CLIPSCUTTING ON THE BEAT

WRITE SCRIPT

MATCH CLIPS

CUT ON THE BEAT

BUILD PREVIEW

9:16 · 1080×1920 · MP4
IN PROGRESS■ AUTOSAVEDCOMPLETE ✓
CLIPS6
BEATS4
LENGTH24s
↻ REGEN✕
NOBODY WARNS YOU ABOUT THIS.
▶0:00 / 0:24CCAa
SCRIPT
CAPTIONS
NARRATION
CLIPS ▾TAP TO OPEN
C2
C0
C3
C1
THE SCRIPT // BEATS✕
HOOKNobody warns you about this.↻
SETUPWe drove in before sunrise, coffee in hand.↻
TENSIONTwenty minutes of grey. Not a single mountain.↻
PAYOFFThen the whole lake opened up.↻
CAPTIONS✕
CAPTIONSON · IN THE FINAL REEL
FONT
OSWALDBEBASINTERMONO
ANIMATION
KARAOKEPOPTYPENEON
HIGHLIGHT
POSITION
TOPMIDDLELOWER
NARRATION✕
NARRATIONON · IN THE FINAL REEL
VOICE
RACHELWARM · CALM▶
ADAMDEEP · STEADY▶
BELLASOFT · FRIENDLY▶
ANTONIBRIGHT · CASUAL▶
ELLIYOUNG · UPBEAT▶
JOSHRICH · STORY▶
DELIVERY
CALMNATURALHYPED
SPEED 1.00×
✓ CLIPS SWAPPED
HOMESCHEDULE+PULSEME
THE SCRIPT

See the story before you see the cut.

Type your idea, add your clips and hit preview. Roy writes it as beats (hook, setup, tension, payoff) and matches a clip to each. Tap any beat to rewrite it before anything renders.

+ CREATESCHEDULEPULSESUNNY
READY WHEN YOU ARE
HEY SAM.
WHAT’S THE IDEA?
Describe your reel…71 CHARACTERS
TALKING HEAD + B-ROLLB-ROLL
6 CLIPS ADDED
C2C0C3C1C4C5
BEAT SYNCWORD SYNC
PREVIEW REEL »
←THE SCRIPT↻ REGEN
STORY ARC▶ 0:00
HOOKSETUPTENSIONPAYOFF
BEATSDRAG TO REORDER · TAP TO EDIT
WRITING SCRIPT…
HOOK0:00–0:033s
Nobody warns you about this.
CLIP MATCH
SETUP0:03–0:118s
We drove in before sunrise, coffee in hand.
CLIP MATCH
TENSION0:11–0:198s
Twenty minutes of grey. Not a single mountain.
CLIP MATCH
PAYOFF0:19–0:245s
Then the whole lake opened up.
CLIP MATCH
WHAT YOU’VE MADE AND SHARED
11COMPLETED
6SHARED
55%SHARE RATE
NOBODY WARNS YOUSUNDAY, TWO HOURSHE WAS NOT GETTING OFFWAIT FOR IT.

> UPLOADING 6 CLIPS . OK

> PARSING DECK ....... OK

> WRITING SCRIPT ..... OK

> MATCHING CLIPS ..... OK

>

IN PROGRESS// WEEKEND IN QUEENSTOWN, CINEM…COMPLETE ✓
CLIPS6
BEATS4
LENGTH24s
AUTOSAVED✕
NOBODY WARNS YOU ABOUT THIS.
▶0:00 / 0:24CCAa
BUILDCAPTIONSNARRATION
READ✓
LEARN✓
WRITE✓
MATCH✓
CUT✓
FINALISE
CAPTIONSON · IN THE FINAL REEL
FONT
OSWALDBEBASINTERMONO
ANIMATION
KARAOKEPOPTYPENEON
HIGHLIGHT
POSITION
TOPMIDDLELOWER
NARRATIONON · IN THE FINAL REEL
VOICE
RACHELWARM · CALM▶
ADAMDEEP · STEADY▶
BELLASOFT · FRIENDLY▶
ANTONIBRIGHT · CASUAL▶
ELLIYOUNG · UPBEAT▶
JOSHRICH · STORY▶
DELIVERY
CALMNATURALHYPED
SPEED 1.00×
SCRIPT // BEATS
HOOK 0:00Nobody warns you about this.
SETUP 0:03We drove in before sunrise, coffee in hand.
TENSION 0:11Twenty minutes of grey. Not a single mountain.
PAYOFF 0:19Then the whole lake opened up.
C2
C0
C3
C1
✓ CLIPS SWAPPED // LINE RE-CUT, NOTHING ELSE MOVES
READY WHEN YOU ARE
Morning, Sam.
What are we making?
Describe your reel…
TALKING HEAD + B ROLLB ROLL
6 CLIPS ADDED
BEAT SYNCWORD SYNC
LIFESTYLE VLOG ▾
PREVIEW REEL »
ROY // BUILDING YOUR REEL
WRITING THE SCRIPTMATCHING YOUR CLIPSCUTTING ON THE BEAT

WRITE SCRIPT

MATCH CLIPS

CUT ON THE BEAT

BUILD PREVIEW

9:16 · 1080×1920 · MP4
IN PROGRESS■ AUTOSAVEDCOMPLETE ✓
CLIPS6
BEATS4
LENGTH24s
↻ REGEN✕
NOBODY WARNS YOU ABOUT THIS.
▶0:00 / 0:24CCAa
SCRIPT
CAPTIONS
NARRATION
CLIPS ▾TAP TO OPEN
C2
C0
C3
C1
THE SCRIPT // BEATS✕
HOOKNobody warns you about this.↻
SETUPWe drove in before sunrise, coffee in hand.↻
TENSIONTwenty minutes of grey. Not a single mountain.↻
PAYOFFThen the whole lake opened up.↻
CAPTIONS✕
CAPTIONSON · IN THE FINAL REEL
FONT
OSWALDBEBASINTERMONO
ANIMATION
KARAOKEPOPTYPENEON
HIGHLIGHT
POSITION
TOPMIDDLELOWER
NARRATION✕
NARRATIONON · IN THE FINAL REEL
VOICE
RACHELWARM · CALM▶
ADAMDEEP · STEADY▶
BELLASOFT · FRIENDLY▶
ANTONIBRIGHT · CASUAL▶
ELLIYOUNG · UPBEAT▶
JOSHRICH · STORY▶
DELIVERY
CALMNATURALHYPED
SPEED 1.00×
✓ CLIPS SWAPPED
HOMESCHEDULE+PULSEME
THE EDIT

Tweak it while it cooks.

Pick the caption font, colour and position, choose the voice and how it’s delivered, and drag clips around to swap them. Every change shows up on your reel straight away.

+ CREATESCHEDULEPULSESUNNY
READY WHEN YOU ARE
HEY SAM.
WHAT’S THE IDEA?
Describe your reel…71 CHARACTERS
TALKING HEAD + B-ROLLB-ROLL
6 CLIPS ADDED
C2C0C3C1C4C5
BEAT SYNCWORD SYNC
PREVIEW REEL »
←THE SCRIPT↻ REGEN
STORY ARC▶ 0:00
HOOKSETUPTENSIONPAYOFF
BEATSDRAG TO REORDER · TAP TO EDIT
WRITING SCRIPT…
HOOK0:00–0:033s
Nobody warns you about this.
CLIP MATCH
SETUP0:03–0:118s
We drove in before sunrise, coffee in hand.
CLIP MATCH
TENSION0:11–0:198s
Twenty minutes of grey. Not a single mountain.
CLIP MATCH
PAYOFF0:19–0:245s
Then the whole lake opened up.
CLIP MATCH
WHAT YOU’VE MADE AND SHARED
11COMPLETED
6SHARED
55%SHARE RATE
NOBODY WARNS YOUSUNDAY, TWO HOURSHE WAS NOT GETTING OFFWAIT FOR IT.

> UPLOADING 6 CLIPS . OK

> PARSING DECK ....... OK

> WRITING SCRIPT ..... OK

> MATCHING CLIPS ..... OK

>

IN PROGRESS// WEEKEND IN QUEENSTOWN, CINEM…COMPLETE ✓
CLIPS6
BEATS4
LENGTH24s
AUTOSAVED✕
NOBODY WARNS YOU ABOUT THIS.
▶0:00 / 0:24CCAa
BUILDCAPTIONSNARRATION
READ✓
LEARN✓
WRITE✓
MATCH✓
CUT✓
FINALISE
CAPTIONSON · IN THE FINAL REEL
FONT
OSWALDBEBASINTERMONO
ANIMATION
KARAOKEPOPTYPENEON
HIGHLIGHT
POSITION
TOPMIDDLELOWER
NARRATIONON · IN THE FINAL REEL
VOICE
RACHELWARM · CALM▶
ADAMDEEP · STEADY▶
BELLASOFT · FRIENDLY▶
ANTONIBRIGHT · CASUAL▶
ELLIYOUNG · UPBEAT▶
JOSHRICH · STORY▶
DELIVERY
CALMNATURALHYPED
SPEED 1.00×
SCRIPT // BEATS
HOOK 0:00Nobody warns you about this.
SETUP 0:03We drove in before sunrise, coffee in hand.
TENSION 0:11Twenty minutes of grey. Not a single mountain.
PAYOFF 0:19Then the whole lake opened up.
C2
C0
C3
C1
✓ CLIPS SWAPPED // LINE RE-CUT, NOTHING ELSE MOVES
READY WHEN YOU ARE
Morning, Sam.
What are we making?
Describe your reel…
TALKING HEAD + B ROLLB ROLL
6 CLIPS ADDED
BEAT SYNCWORD SYNC
LIFESTYLE VLOG ▾
PREVIEW REEL »
ROY // BUILDING YOUR REEL
WRITING THE SCRIPTMATCHING YOUR CLIPSCUTTING ON THE BEAT

WRITE SCRIPT

MATCH CLIPS

CUT ON THE BEAT

BUILD PREVIEW

9:16 · 1080×1920 · MP4
IN PROGRESS■ AUTOSAVEDCOMPLETE ✓
CLIPS6
BEATS4
LENGTH24s
↻ REGEN✕
NOBODY WARNS YOU ABOUT THIS.
▶0:00 / 0:24CCAa
SCRIPT
CAPTIONS
NARRATION
CLIPS ▾TAP TO OPEN
C2
C0
C3
C1
THE SCRIPT // BEATS✕
HOOKNobody warns you about this.↻
SETUPWe drove in before sunrise, coffee in hand.↻
TENSIONTwenty minutes of grey. Not a single mountain.↻
PAYOFFThen the whole lake opened up.↻
CAPTIONS✕
CAPTIONSON · IN THE FINAL REEL
FONT
OSWALDBEBASINTERMONO
ANIMATION
KARAOKEPOPTYPENEON
HIGHLIGHT
POSITION
TOPMIDDLELOWER
NARRATION✕
NARRATIONON · IN THE FINAL REEL
VOICE
RACHELWARM · CALM▶
ADAMDEEP · STEADY▶
BELLASOFT · FRIENDLY▶
ANTONIBRIGHT · CASUAL▶
ELLIYOUNG · UPBEAT▶
JOSHRICH · STORY▶
DELIVERY
CALMNATURALHYPED
SPEED 1.00×
✓ CLIPS SWAPPED
HOMESCHEDULE+PULSEME
REGEN

Tweak it. Then see it again.

Every line you rewrite or clip you swap adds to the counter on REGEN. Hit it and Roy rebuilds the preview with your changes in seconds. When it’s right, COMPLETE renders the final reel.

+ CREATESCHEDULEPULSESUNNY
READY WHEN YOU ARE
HEY SAM.
WHAT’S THE IDEA?
Describe your reel…71 CHARACTERS
TALKING HEAD + B-ROLLB-ROLL
6 CLIPS ADDED
C2C0C3C1C4C5
BEAT SYNCWORD SYNC
PREVIEW REEL »
←THE SCRIPT↻ REGEN0
STORY ARC▶ 0:00
HOOKSETUPTENSIONPAYOFF
BEATSDRAG TO REORDER · TAP TO EDIT
WRITING SCRIPT…
HOOK0:00–0:033s
Nobody warns you about this.
CLIP MATCH
SETUP0:03–0:118s
We drove in before sunrise, coffee in hand.
CLIP MATCH
TENSION0:11–0:198s
Twenty minutes of grey. Not a single mountain.
CLIP MATCH
PAYOFF0:19–0:245s
Then the whole lake opened up.
CLIP MATCH
WHAT YOU’VE MADE AND SHARED
11COMPLETED
6SHARED
55%SHARE RATE
NOBODY WARNS YOUSUNDAY, TWO HOURSHE WAS NOT GETTING OFFWAIT FOR IT.

> UPLOADING 6 CLIPS . OK

> PARSING DECK ....... OK

> WRITING SCRIPT ..... OK

> MATCHING CLIPS ..... OK

>

IN PROGRESS// WEEKEND IN QUEENSTOWN, CINEM…COMPLETE ✓
CLIPS6
BEATS4
LENGTH24s
AUTOSAVED✕
REBUILDING PREVIEW
NOBODY WARNS YOU ABOUT THIS.
▶0:00 / 0:24CCAa
BUILDCAPTIONSNARRATION
READ✓
LEARN✓
WRITE✓
MATCH✓
CUT✓
FINALISE
CAPTIONSON · IN THE FINAL REEL
FONT
OSWALDBEBASINTERMONO
ANIMATION
KARAOKEPOPTYPENEON
HIGHLIGHT
POSITION
TOPMIDDLELOWER
NARRATIONON · IN THE FINAL REEL
VOICE
RACHELWARM · CALM▶
ADAMDEEP · STEADY▶
BELLASOFT · FRIENDLY▶
ANTONIBRIGHT · CASUAL▶
ELLIYOUNG · UPBEAT▶
JOSHRICH · STORY▶
DELIVERY
CALMNATURALHYPED
SPEED 1.00×
SCRIPT // BEATS
HOOK 0:00Nobody warns you about this.
SETUP 0:03We drove in before sunrise, coffee in hand.
TENSION 0:11Twenty minutes of grey. Not a single mountain.
PAYOFF 0:19Then the whole lake opened up.
C2
C0
C3
C1
✓ CLIPS SWAPPED // LINE RE-CUT, NOTHING ELSE MOVES
READY WHEN YOU ARE
Morning, Sam.
What are we making?
Describe your reel…
TALKING HEAD + B ROLLB ROLL
6 CLIPS ADDED
BEAT SYNCWORD SYNC
LIFESTYLE VLOG ▾
PREVIEW REEL »
ROY // BUILDING YOUR REEL
WRITING THE SCRIPTMATCHING YOUR CLIPSCUTTING ON THE BEAT

WRITE SCRIPT

MATCH CLIPS

CUT ON THE BEAT

BUILD PREVIEW

9:16 · 1080×1920 · MP4
IN PROGRESS■ AUTOSAVEDCOMPLETE ✓
CLIPS6
BEATS4
LENGTH24s
↻ REGEN0✕
REBUILDING PREVIEW
NOBODY WARNS YOU ABOUT THIS.
▶0:00 / 0:24CCAa
SCRIPT
CAPTIONS
NARRATION
CLIPS ▾TAP TO OPEN
C2
C0
C3
C1
THE SCRIPT // BEATS✕
HOOKNobody warns you about this.↻
SETUPWe drove in before sunrise, coffee in hand.↻
TENSIONTwenty minutes of grey. Not a single mountain.↻
PAYOFFThen the whole lake opened up.↻
CAPTIONS✕
CAPTIONSON · IN THE FINAL REEL
FONT
OSWALDBEBASINTERMONO
ANIMATION
KARAOKEPOPTYPENEON
HIGHLIGHT
POSITION
TOPMIDDLELOWER
NARRATION✕
NARRATIONON · IN THE FINAL REEL
VOICE
RACHELWARM · CALM▶
ADAMDEEP · STEADY▶
BELLASOFT · FRIENDLY▶
ANTONIBRIGHT · CASUAL▶
ELLIYOUNG · UPBEAT▶
JOSHRICH · STORY▶
DELIVERY
CALMNATURALHYPED
SPEED 1.00×
✓ CLIPS SWAPPED
HOMESCHEDULE+PULSEME
SHARE

Straight to Instagram.

Post a finished reel to Instagram as a reel, a story or both, without leaving Roy. Facebook, TikTok and YouTube Shorts are coming soon.

READY TO SHARE
✓ COMPLETED
Golden hour picnic0:24 · 9:16 · 1080×1920 · MP4
POST NOWSCHEDULEDOWNLOAD
✓ POSTED TO INSTAGRAMREEL + STORY · JUST NOWVIEW ON INSTAGRAM ›
POSTED
POST NOWGolden hour picnic
POST TO
◎ INSTAGRAM ✓FACEBOOK · SOONTIKTOK · SOONYOUTUBE · SOON
POST AS
REELSTORYBOTH
ⓘ I’LL CUT A 15-SECOND STORY FROM IT TOO
CAPTION
Golden hour at the lake. Worth every grey mile. #queenstown
POST NOW
READY TO SHARE
✓ COMPLETED
Golden hour picnic0:24 · 9:16 · 1080×1920 · MP4
POST NOWSCHEDULEDOWNLOAD
✓ POSTED TO INSTAGRAMREEL + STORY · JUST NOWVIEW ON INSTAGRAM ›
POSTED
POST NOWGolden hour picnic
POST TO
◎ INSTAGRAM ✓FACEBOOK · SOONTIKTOK · SOONYOUTUBE · SOON
POST AS
REELSTORYBOTH
ⓘ I’LL CUT A 15-SECOND STORY FROM IT TOO
CAPTION
Golden hour at the lake. Worth every grey mile. #queenstown
POST NOW
HOMESCHEDULE+PULSEME
SCHEDULE

Post it when they’re watching.

Pick a finished reel, a day and a time, and Roy posts it for you. Post it as a reel, a story or both, or hit post now if you can’t wait.

WHAT GOES OUT AND WHEN+ SCHEDULE NEW
COMING UPSCHEDULED POSTED
TODAY10
SUN11
MON12
TUE13
WED14
THU15
FRI16
NEXT UP
TOMORROW · 10:00 AMCoffee cart, 6 AMGOES LIVE IN 15H 55M
EDITPOST NOW
7:00 PMFRI 16Golden hour picnicREEL + STORY
1:30 PMWED 14Sunday, two hours, five mealsREEL
READY TO SCHEDULE 2
▶
Golden hour picnicCOMPLETED · 24S
SCHEDULE
▶
Market day, start to finishCOMPLETED · 38S
SCHEDULE
SCHEDULED
SCHEDULEGolden hour picnic
POST TO
◎ INSTAGRAMFACEBOOK · SOON
POST AS
REELSTORYBOTH
ⓘ I’LL CUT A 15-SECOND STORY FROM IT TOO
DAY
SAT 11MON 12WED 14FRI 16
TIME
6:30 PM
SCHEDULE
+ SCHEDULE
THIS WEEK · 10 OCT – 16 OCT
TODAY10
SUN11
MON12
TUE13
WED14
THU15
FRI16
NEXT UP
TOMORROW · 10:00 AMCoffee cart, 6 AMGOES LIVE IN 15H 55M
LINED UP
7:00FRIGolden hour picnicREEL+STORY
1:30WEDSunday, five mealsREEL
READY TO SCHEDULE 2
▶
Golden hour picnicCOMPLETED · 24S
SCHEDULE
▶
Market dayCOMPLETED · 38S
SCHEDULE
SCHEDULED
SCHEDULEGolden hour picnic
POST TO
◎ INSTAGRAMFACEBOOK · SOON
POST AS
REELSTORYBOTH
ⓘ I’LL CUT A 15-SECOND STORY FROM IT TOO
DAY
SAT 11MON 12WED 14FRI 16
TIME
6:30 PM
SCHEDULE
HOMESCHEDULE+PULSEME
PULSE

See what’s landing.

Views, reach, watch time and new followers over 7, 30 or 90 days. Roy reads the same numbers and tells you what to do more of next time.

HOW YOUR REELS ARE DOING7D30D90D
◎ INSTAGRAMFACEBOOK · SOON
VIEWS4,210▲ 18% VS LAST
ACCOUNTS REACHED3,120▲ 9% VS LAST
AVG WATCHED71%▲ 4 PTS VS LAST
NEW FOLLOWERS+36▲ 12% VS LAST
VIEWS PER DAYLAST 7 DAYS
FRI · 820 VIEWS
SUNMONTUEWEDTHUFRISAT
↯ROY READS YOUR PULSE · HOOK
HOOKS UNDER 3 SECONDS GOT 2.1× THE VIEWS.YOUR TOP REEL OPENED IN 1.8S. ROY WILL CUT STRAIGHT TO IT NEXT TIME.‹›
◎ INSTAGRAMFACEBOOK · SOON
TOTALS7D30D90D
VIEWS4,210▲ 18% VS LAST
ACCOUNTS REACHED3,120▲ 9% VS LAST
AVG WATCHED71%▲ 4 PTS VS LAST
NEW FOLLOWERS+36▲ 12% VS LAST
VIEWS PER DAYLAST 7 DAYS
FRI · 820 VIEWS
SUNMONTUEWEDTHUFRISAT
↯ROY READS YOUR PULSE · HOOK
HOOKS UNDER 3 SECONDS GOT 2.1× THE VIEWS.YOUR TOP REEL OPENED IN 1.8S. ROY WILL CUT STRAIGHT TO IT NEXT TIME.‹›
HOMESCHEDULE+PULSEME

ⓘ These demos are illustrations of Roy on web and mobile. The real app may look a little different, and features and wording can change as we build.

[02]WHY ROY›››

Other tools clip what you said.
Roy builds what you meant.

OTHER TOOLS

Clip it and hope.

×Start from a long talking head video you’ve already filmed
×Transcribe it, then trim it down
×Only as good as what you happened to say on camera
ROY

Story first. Shots second.

›Start by describing your reel. No script, no storyboard
›Write the story first, then find the shots in your footage
›Made for the clips already sitting in your camera roll
WHY WE BUILT IT

Your camera roll, finally put to work.

Most camera rolls are full of moments that never go anywhere. Roy turns them into reels worth watching, without losing an evening to an editing app.

[03]FEATURES›››

An editor that’s studied what works.

F01

A script from your idea

Learns the structure of high performing reels in your niche (hook style, number of beats) and writes something original. Never copies anyone’s words.

F02

Words matched to shots

Every line of the script finds the clip that shows it, using what’s on screen, text in the frame and what was said out loud.

F03

Pacing that’s learned

Cut rhythm, hook length and energy peaks tuned to reels that actually performed on a topic like yours. Not a one size fits all template.

F04

Cuts on the beat

Edits land on the music’s beats, or on every spoken word when you want it snappier.

F05

Voiceover & captions

Natural AI narration and captions timed to every word, burned in and ready for vertical video.

F06

Learns from your posts

Connect Instagram and Roy studies how your own reels perform, weighting your audience above everyone else’s.

[04] // INITIATE

Your next reel is one idea away.

Join early access and be first to turn your camera roll into reels that get watched.